Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.

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Lindtrom’s late-night infomercial prose and clownish self-promotion torpedoed any attempt to take this book seriously. Feb 21, Dinah rated it did not like linsdtrom Shelves: Lindstrom fails to point out that even if marketing agencies have access to our innermost motivations, humans are not automatons that have to respond directly to the reptilian portion of our brains.

Feb 10, Kristen rated it did not like it.

If an ad is understated, we let our guard down, and it might just have an impact. The first couple chapters were the worst– I almost put the book down. Neuromarketing is an Self-Promoting Linvstrom Piece But Has Some Value Martin Lindstrom is a high energy marketing consultant who has a lot to say about himself, and while taking short rests from that activity provides some interesting information about the pruported subject of the book, neuromarketing.

Lindstrom tells us the inside dope about what works and what doesn’t in marketing. A password will be e-mailed to you. I’m only rating it 3 stars because the first 30 or 40 pages were full of buyoloby hyperbole building up Lindstrom’s research techniques and unprecedented large study group size and generally amazing work only to to be followed by much less than revolutionary results throughout the rest of the book.


In women the figures are similar, nuyology Using fMRI functional Magnetic Resonance Imaging machines, researchers studied hundreds of subjects over almost three years. Roger Dooley posts comments.

If you can wade through the overblown prose read author’s ilndstrom of self-importance, borrowed deux ex machina and limdstrom endings to various chapters, all of which fizzle out along the wayLindstrom actually has some sound advice for consumers! The experiment Subjects were exposed to a millisecond image of either a smiley face or an unhappy face before pouring and paying for a drink.

O autor Martin Lindstrom fez um bom trabalho nesse livro. With this approach, even if viewers avoid watching any second spots, they can still see the stars of the show typing on an Apple Computer, drinking a Buyoolgy, and so on.

Ultimately, our brains are so oversaturated by advertising that we block it. Hi Roger — I seem to remember seeing a section on Lindstrom where you tracked increased interest in neuromarketing in relation to marketing hype around Buyology. That honor goes to how Lindstrom seems incapable or unwilling to turn off his marketing speak.

Ironically, the only redeeming quality of Buyology comes from the parts that have nothing to do with neuromarketing. The experiment A brain scan was conducted in which subjects were shown a slideshow composed of 4 different product categories: The volume of data collected in this study would make it a great starting point for academic critique.


Being a marketer, I must get inside the consumer’s brain.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Following a similar line of thought, perhaps it would also be worth questioning possible affects of the sequence in which the tests were carried out. By this was down to only 2. My library Help Advanced Book Search. Buyology represents a few interesting insights, lindtsrom the majority of the book is dedicated to the authors rather large ego. Fill in buyolgoy details below or click an icon to log in: Companies routinetly copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars.

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

Here’s a creepy prediction: Bloggers and the Buyology Neuromarketing Bubble. As the book reads now, Buyology seems to include numerous necessary but insufficient conditions. I was not disappointed. Save my name, email, and website in this browser for the next time I comment.

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