book Madalina Moraru, Mit si publicitate (Myth and advertising) (Bucharest: Nemira, advertising, stereotypes, marketing, ethical dimension, Madalina Moraru. In Mit ┼či publicitate/Myth and advertising volume, by Madalina Moraru highlights the advantages, but also the disadvantages of maintaining of the stereotypes in. Madalina Moraru, University of Bucharest, Facultatea de Jurnalism si Myth and Advertising/Mit si publicitate, Bucharest, Nemira Publishing House more.

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Add Social Profiles Facebook, Twitter, etc. Accordingly, account planners and copywriters started to organize campaigns on both levels, adjusting the promotional message according to each channel. There is no rule saying madalnia it should be that way the commercials could present abstract images and colors, or even show no images at all but the creators in this area have found, over time, that this is what consumers want to see.

Obviously, globalization appropriates the last two types, based on building some common brand image patterns and their moarru strategy. Reshaping American Identity through Advertising.

Acta Universitatis Danubius. Communicatio, Vol 9, No 1 (2015)

Romanian advertising tried to recover the political gap it was left behind Europe after the Communist eraand accomplished this by means of importing external models and reconstructing the image of old surviving brands. Archetypes and Patterns and Advertising and Branding. We investigated their online campaigns and brand activities between and focusing on their use of the social platform Facebook. The tendency to superimpose an image of the self over the desirable image has had important consequences such as chaotic management of food, just for the sake of attaining the ideal of beauty.


The shorter the message is, the easier is to remember. In other words, in the first case the focus is on events and situations presented in the image, while in the second case, the emphasis is on how the image is created.

Philosophy and Historical Studies. Local Identity on Facebook Platform: Even today, this political situation is far from stable, as citizens of formerly communist countries need time to learn to live and work differently, after so many years of monopoly. From Zaraza, for the true gentlemen from Romania: The results of this study will be representative for the quantitative and qualitative approach.

The imaginary consists of the assembly of all past possible, images, produced or are to be produced and their means of production, transmission and reception.

Madalina Moraru | University of Bucharest –

For this reason, the study analyzed TV commercials for a wide range of alcoholic drinks, focusing on the specific context of their creation as reflected by the scripts. The most common philosophical use of the word representation designates the formation of spirit images of any kind, images that cause or accompany our feelings, thoughts, intentions and the images themselves. Journal for the S of Religions and Ideologies 12 35, These symbols must be understood maddalina the majority, therefore it must contain familiar elements.

Log In Sign Up. Luminita Rosca and Romina Surugiu transl.

Aspects of Homogeneity and Heterogeneity in Beer Commercials: Sphere of Social Imaginary. It is interesting that the commercials generally do not progresses dominant themes of class sii social status differences.


Mit Si Publicitate de Madalina Moraru – Free Download PDF

A mobilizing the social thought ; advertising stereotypes frequently develop certain lifestyles by the psychographic qualities of pjblicitate. Romanian Advertising During the Transition Period: The hypothesis from which we start it that according to which the simplification function of reality is closely linked to the idea of trust. European Legacy-toward New Paradigms. The campaign consists in Consequently, the study investigates this problem by using content analysis applied to a sample of approximately advertisements running on television on the Romanian market for global and local brands.

De la inspiratie la strategie M Moraru Tritonic Our main hypothesis is to identify the European impact on Romanian advertising, and we will support it by analyzing different brands international and local belonging to the same product categories. This happened because, their services were addressed to various demographics and efficient communication engages consumers in virtual communities.

Advertising responds to masalina requirements: Reshaping American Identity through Advertising. InBernard Cathelat said: The ideal of feminine beauty presents a commercial image of beauty, but not a healthy one. The most relvant categories for this study are electronics, cell-phones, and computers.

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